According to Jeremy Boggs, web design isn’t a process based on personal preference, endless reviews, and mix and match schemes. Web design is based upon principles of a central theme in aesthetics. In Boggs’ project, Gulag, he began with a desolate, snowy image that dictated the entirety of the design scheme. What followed were grey colors, and an atmosphere with a cold and sad feel. However, the aesthetics also serve to emphasize the content. Color and text schemes should shine spotlights on important information, and in mockup hierarchy the layer with content should be stressed. Some common problems Boggs has run into include overuse of favorite colors or fonts that don’t fit the theme, and both a lack and overabundance of collaboration and review. One of Boggs’ more interesting approaches is to use pencils and crayons to quickly test color schemes and design before applying them in a more time-consuming manner.
Brian Miller’s approach to web design is one of compromise. Transferring from print to the web isn’t always a smooth transition. One such problem Miller raises is color. In print, color is definite, but given the difference in monitors and graphics cards, what one user sees may not be the same experience for another. This difference in lighting and technology effectively makes color matching nearly impossible. Another issue raised in web design is the need for paging. A benefit of printing is the uniformity of page length. Without paging in web design, a user can continue to scroll with no sense of progress and can feel lost. Images on the web, as opposed to print, are subject to download time and can strain a user’s patience if the amount of digital images are too great (especially with mobile media). An interesting point made by Miller is that design is a plan, and web design is a back-up plan. Having a preference for your first choice is great for a start, but your first choice, when transferred to the web, can end rather badly for the design as a whole. Ultimately, and most interesting to me, Miller argues that when implementing web design, it’s best to not make a decision, or rather to have the decision made for you. When you make a choice, it opens that choice up to criticism. Though decisions have to be made, when a web designer is confined by a company or individual’s prior aesthetic commitments it only makes the job easier.